7 Absolute Killers Of Business Momentum


So in my last post, we talked about what momentum is, as it relates to your business, and how to help make it happen on your team.  Today, we’re going to address what I have found through years of experience building our 7-figure team will absolutely annihilate your synergy and growth.

I’ve seen each and every one of these issues arise in teams, and it only takes one of them to bring things to a grinding halt.  In fact, a couple of these have happened on teams in my own organization, and once the seed of it takes root, there’s not much a leader can do to salvage it.  However, there are two things I’ve learned that can help minimize the damage:  I’ll share those later in the post.

1. Lack Of Commitment or Consistency

This one’s pretty basic, but it’s the most common.  If the leader(s) aren’t 100% sold-out, committed and actively creating results on the team, forget about it.  We all know this is a business of duplication, and typically, the majority of your team will duplicate your best efforts to 50% of what you do, at best.  Sure, your best leaders will do as much or even more than you, but again, this is a business of a small effort of a number of people.  If the leader takes his or her foot OFF the gas before there’s strong momentum on the team and other committed leaders who are ready to leave their foot ON the gas, get ready for things to slow down.

2. Tolerance Of Negativity

I believe in tolerance and acceptance.   One of the best things about this industry is that anyone, from any walk of life, can get started and succeed in a business of their own.  But there’s one thing we CANNOT tolerate in the team:  Negativity.  Negativity is a virus in an organization, and if it’s allowed to remain, it’ll spread through and infect the team until any positive momentum you once had has been lost to fear and doubt.

This might be controversial, but I’ve actually had to remove people from my organization because of this.  It hasn’t happened often, and it’s not fun.  Most often a negative person isn’t attracted to this kind of business in the first place, and usually we can help them grow past it.  Usually, a person like this will fade away on their own, especially if you have a strong, positive team.  Peer pressure will either help them change, or drive them away.

But there have been times when someone was just flat out committed to being a whining, negative, fear and doubt-spreading cancer to the group.  Better to remove the infection than let it spread.  If you find yourself in this position, get help from a strong, top-earning upline leader, and handle it as delicately as possible.  Just like firing someone from a traditional business, it’s not a pretty thing to have to do, and you better be sure you’re right to do it, or it can backfire.  But a leader has to do what a leader has to do to protect their organization.  If it’s handled correctly, your team will be relieved when they notice a person like this isn’t coming around anymore.

3. Control Freaks

If you've got someone on your team that's making things happenIf you think your job is to be your team’s boss, you’re in trouble.  Nothing kills the creative and budding entrepreneurial spark in a person like a micro-managing control freak upline.  My grandfather said it best:

“Once you have a good, excited person in your business who’s making things happen… just get the hell out of their way.”

Leaders who squash their downline leaders are like passengers in a car that keep trying to grab the wheel.  Remember, this is their business, too.  Nobody wants unsolicited advice, so if their business is growing and they’re not asking you for help, don’t try to tell them what they should or shouldn’t be doing.  Maybe for them, what they’re doing is exactly what they should be doing.  Even if you see them making mistakes, its often better to let them make them and learn from them.  They’ll be stronger in the end, and respect you more because you respected them enough to not baby them.

4. Drama

Divorces.  Arguments over who should work with who.  People loaning money to downlines or uplines.  Gossip.  Hurt feelings.  Arguments over recognition.   Religious or political debates.  People having affairs with other team members….  The list goes on and on.    Some of it can be avoided, and some of it is virtually out of the control of an upline leader.  Which is what makes it one of the most difficult categories of momentum killers to deal with.  Most of it is situational, and every case is different, so it’s tough to give specific suggestions on how to deal with it.  My best advice is, if there’s drama on the team, ask an experienced, top-earning upline leader how they would handle the specific situation.

Your best defense against drama?  Strong relationships, focus and results.

5. Leadership Void

Of course, there needs to be leadership to even get momentum started in the first place.  Absolutely.  If the leader isn’t leading from the front, the team won’t move.  But, if the leader(s) get distracted, or worse yet, leave the team entirely without a strong set of successors in place that have established key relationships in the organization, it’s only a matter of time before the crowd disperses.

I have one team in particular, way in my downline, that this very thing occurred.  The strongest leader on the team, who became a top earner in our organization, decided to make a change.  In fact, that was his plan from the very beginning:  His dream was to own a franchise business, but couldn’t the capital to invest to get started.  So, he used network marketing as a vehicle to create that capital.  I think that’s great!  And so did his team… in fact, he was very transparent about his goal, and his team all agreed that it was awesome when he finally achieved it.  The vast majority of them understood that was always the plan, and were excited for his success, and wished him well.  His business kept producing a residual for several years, even after he left, which of course, is the whole idea of the model.

But here was the critical mistake:  He also took every key leader he had in his organization with him into the new franchise.  This left a large organization without a strong, active leader with whom they had a relationship.  And while they consciously said they understood, deep down, many of them felt left behind, orphaned, and rejected.

Now, before you say, “Jason, if they were part of your organization why didn’t they just come to  you?”  Good question.  The reality in this business is, every organization has one person or couple that is the center.  They’re the one the people look to for inspiration.  And even if there’s a strong upline leader beyond them, it doesn’t mean that organization will automatically start calling them “daddy,” (if you’ll forgive the analogy.)  They might be more like a favorite uncle… but it’s going to take time to strengthen that relationship.  So, once I learned of this situation, I reached out and started developing relationships with these folks, and we’ve been able to help rekindle the excitement and energy for many of them by filling that void.  It took time, and a lot of effort… and a lot of business was lost before it stabilized.

6. Lack Of Creativity

Remember, the majority of your team (and perhaps even you) are relatively new at this “entrepreneur” thing, and haven’t quite developed the focus and longevity muscle it takes to succeed over the long haul.  Most people need a little something fresh to keep them excited.  It might be a unique promotion,  or a fresh approach (that you’ve tested and works) that you can share.  The fact is, as society changes, results can fall off if you don’t change with it.

I’ve seen huge organizations that used to be in massive momentum slow down to a dull hum because they refused to evolve.  One of the biggest areas right now that most companies are struggling with is how to evolve with the speed of the internet and social media.  As they say on Star Trek, “Resistance is futile.”

Social Media is here to stay, and it’s an extremely powerful means of communication.  It takes the idea of “word-of-mouth” to a whole new level, and if you don’t learn how to harness it, you’ll be left in the dust.  You also can no longer B.S. anyone… if your product isn’t good, people will know about it in an instant.  Nothing spreads faster than negative talk, and the internet is living breathing truth of it.  And it’s awesome.  It forces us to be honest, and it’s forcing our industry… really every industry… to get better.

Personally, I’d recommend that anyone serious about growing a long-term business in network marketing (imagine this)…. learn marketing!  A big part of marketing is personal branding, which is essentially the same thing old-school offline network marketing leaders have done.  They’ve created a version of themselves that attracts people to them.  It’s not fake… fake doesn’t work.  But it is definitely by design, and it’s a learned skill.

What the sharpest leaders are doing is applying this kind of personal branding to the internet, through advertising, blogs, social media, etc.

7. Shiny Object Syndrome

There’s a very fine line between being open to trying new ways to build your business as described above, and always looking for the “secret” to success.  Let’s get this straight:  The “secret” to success is a lot of hard work.  Consistently, over time.  A long time, in most cases.

I’ve said this repeatedly, so if you’re getting sick of it… well, good.  Because it’s important.  Stop comparing yourself to everyone else.  “Everyone else” doesn’t matter.  And, don’t think that because you didn’t go from zero to 6-figures in a year or less that there’s something wrong with you, or that your business doesn’t work.

What most people fail to do is apply a sufficient amount of focused, creative effort on a daily basis for long enough to get results.  Many people can and will do it for a week.  Or maybe a month.  Or maybe even 3 months.  But before long, they start looking around for results, and if they perceive that they don’t have them, shiny objects might catch their eye.  It might come in the form of another opportunity, or some other recruiting tactic that you think is going to be the game changer for you.

So how do you keep yourself open to new ideas while avoiding shiny object syndrome?

I think the answer comes from the mindset you’re in when looking at the new idea.  Are you coming from a position of strength and confidence in what you’re doing, and you’re looking for an enhancement?  Or are you coming from a position of frustration and weakness, and you’re looking for a magic pill?  Here’s a hint:  If you think the new idea is going to make everything easier, less work and less effort to get results, you’re probably in trouble, and should be careful before you invest or distract yourself.

Everything-works,-if-you-work-it-consistently,-and-nothing-works-if-you-don't.The reality is:  Everything works… if you work it consistently.  And nothing works if you don’t.  The question is:  What are you willing to apply yourself to?

I’ve found that if you really believe in what you’re doing and your properly directing your focus and effort at it, you have built-in blinders to shiny objects.  Doubt and frustration is what makes you susceptible to their temptations.

#1 Tip To Keep Momentum on your Team:

Forget everything I just said.  Yes, you read that right.  Forget it.

Get to work.  Love and support your team.  Focus on where you’re going, and constantly keep the vision in front of your people.  And attack the process with enthusiasm.

You may have heard that, to have a great swing in golf, you can’t think about the swing while you’re doing it.  To have great momentum, synergy and chemistry on your team, you can’t be thinking about all the things that could derail you.

So, if you like, print this post out.  Save it for later.  File it away for a time when you need it.  But whatever you do… don’t look for problems on your team, or you will surely find them (or create them!)

eMail:  [email protected]

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About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.