There are a ton of courses out there about everything and anything, you name it and there will be a course on it.
The main problem with many courses is they are not being taught by a true expert. You will have heard me rant about this before, the main issue I have is that they are being taught by people who really aren’t qualified to be teaching.
When we’re talking about courses to do with entrepreneurship, business ownership, network marketing, social media, how to generate leads. You have to do your own due diligence and ensure that they have ‘walked the talk’ before you hand over a penny.
It is important to be careful, do your homework, find out if the person that is selling you this course or promoting this information is qualified to be teaching it. It is very easy to ‘look’ successful online, so ask for referrals, social proof and be skeptical.
You’ve heard me say this before but make sure they’ve actually built a business doing what you are attempting to do. Not just selling you a course on how to do it.
Reading a book or completing a course does not make you a qualified expert to teach others how to do it.
Some questions to think about, do they have results for their clients that they can demonstrate to you. Have they ‘made it’ themselves doing what they are teaching? What is it they can do for you? Have they got a proven track record and testimonials to prove it?
I often discuss coaching and mentoring and getting connected to a coach and a mentor that has a vested interest in your success
That’s a key element, particularly within the network marketing space.
It’s designed to do that. If you’re in a network marketing company and you don’t have a coach or mentor that is part of your up line that has success, that is investing their time, effort and energy in you, you might want to rethink where you’re at.
It would be a good idea to seek that person out, and let me give you an idea of how to seek that person out and how to get that kind of connection and relationship you’re looking for.
The one thing you guys can’t learn from a course is the will to win. No one can teach you that, you cannot learn it – it is a trait that few and far between have.
I can’t give that to somebody, and I’ll be honest with you I’m struggling teaching that to my son right now. My son Paxton, he’s a lover not a fighter, and I love that about him. I really do. He’ll get competitive on certain things when he wants to be, but as a dad sometimes you wonder does he really have the burn.
We’re starting our racing season coming up from spring, and I’m not 100% sure he’s got the drive and the burn to get the win, so I’m trying to teach him that, and that’s my own kid, so the reality is I’m learning from that and from helping many people in their business. It is evident that even with my own son, I cannot teach you to win. That must come from within.
You have to develop that will and that drive to win on your own, and to keep taking action no matter what.
That will and that drive to win should give you the initiative to get the information and get the connections and the relationships you need to move yourself forward.
Here’s what I see some people do…
If you’re buying a course because you’re wanting to learn something specific and you’re going to implement that, that’s great.
If you’re buying a course because you’re looking for someone to give you the ‘answer’ and to hold your hand and do it for it for you a course is not right for you.
With a course you have to have the attitude that you will do it by yourself alone, and then by you having that initiative, that drive, that desire to go out and find the right information you need to succeed. That is what’s going to attract the kind of mentorship that you need.
The people who don’t get that kind of personal connection with a mentor are the ones who say that they need it the most but do the least to get it. They’re not taking the initiative to go out and do the work.
They’re not taking the initiative to go out and implement what they’ve already found and have been taught.
You are studying and dabbling looking for the answer. When you stop looking for ‘quick fixes’ and do the work consistently you will see results.
Will you carry on when you have a little bit of failure or rejection? Maybe you make 20 or 30 approaches on network marketing, you might approach 20 or 30 people through social media, and maybe you don’t get a lot of success out of that, and you are like, “Well, I guess it’s not working for me.”
No, the person with initiative, the person with the drive to win, is going to keep testing.
They’re going to keep trying. They’re going to keep learning, and they’re going to keep producing the results or at least producing the activity and show the fruits of their work to their mentor.
Some of my most frustrating coaching calls I have with people are folks who are just so frustrated and so stuck and so, “I just don’t know what to do.”
But they’ve taken no action in months, so now it’s like the only thing I can tell them is you need to go do some work, so you can develop the skills.
I can teach you skills, but you won’t develop a real understanding of the skill until you take the initiative to do, and you’re going to have to try, fail, and adjust, and find what works best for you.
I can give you some scripts and some ideas of what to say in certain situations and how to sell and how to promote, but you’re not going to find what works and really connects with you and your people until you go and execute, and find your own style.
To hear my real life example of me practising what I preach then be sure to check out the video which goes into more detail.
You’ve got to start doing some things, and start getting some small wins, so you can really believe that the big picture can be yours.
I’ve made mistakes.
I have done things the hard way that could have been done a lot easier, but I just didn’t know any better, but I still got the job done and learned
Prove to the world that you can, show initiative
Go show me.
If you get one takeaway from this blog I would like you to remember is to take initiative.
One of the dangers is if you’re not taking initiative, and you’re not taking any action, and you’re not willing to take the lumps, and you’re willing to make the mistakes, and move forward anyway, it’s very easy, especially in this information age, it’s very easy to get addicted to training.
It’s very easy to get addicted to well if I just buy this next course maybe that will give me the secret that will make it easy for me to let me skip the hard stuff.
There’s always going to be some hard stuff you cannot skip.
You have to accept that.
You have to accept the fact that there’s going to be hard to learn from and grow otherwise you will never be able to become the leader and person you need to become, if you don’t overcome those challenges yourself.
That’s part of what business ownership and entrepreneurship does is it forces you to get better, and you can’t skip that part. You can’t get that part through a course. You have to get that part through experience. You have to earn your success.
There is nothing wrong with educating yourself. I’m totally down with that, but don’t get addicted to it because you’re not willing to go through the pain and the struggle of it.
The struggle isn’t just in your mind. Most of us spend too much time struggling in our minds, and not enough time struggling in the work. You’re going to struggle either way.
What do I do next? Playing mental ping-pong all day long, or you can struggle implementing, learning, and actually making progress. Either way you’re going to struggle, so I hope this message makes some sense and incentivises you to take action.
I had an opportunity to do with my son and his go carting this weekend. If this interests you watch the video to find out how we showed up and were active to get ahead.
You show up, and you provide value first.
You do the work, and then you get the opportunities.
Take some initiative.
Take some action, and then show up to that coach or mentor.
You’ll be amazed.
Those of you who are getting the attention of an up line or a coach or a qualified person.
Those are busy people in your up line team. Understand that.
They’ve got a lot of people who are raising their hands wanting help. If you really want to get the help from a qualified up line, if you really want to get their attention, you have to do the work first.
When I sponsor somebody on my team there’s a window that they have. Typically it’s 90 to 120 days. Now, I always stay available for anyone who’s actually doing the work and taking action on what I coach them on.
I’m always available for those people, but when I’ve got a new person they’ve got about 90 to 120 days where I’ll put up with me having to kind of bring them along because they may not have the mindset and understand the principals I’m giving you right now, so they have about 90 to 120 days where I will go all out helping, trying to bring them up to speed to develop their mindset that they will take action.
If they’re not taking action after about 90 to 120 days, if they’re just whining and complaining, if they’re not showing up to events, if they’re not showing up to trainings that we have available, if they’ve joined the gym and they’re not coming in to lift the weights I can’t keep going back to that person.
I have to give my time to those who are actually doing the work.
Your up-line’s probably the same way, so here’s a big secret, I don’t care how long you’ve been involved in your business, if you want to get their attention start taking action.
Results are great, too, but if you’re taking action, and you’re reporting in that here’s what I did this week, and you probably got their email. You’ve got some way of getting in touch with them. Show them that you’re taking initiative consistently over time.
You will get their attention. I promise you.
You’re active, engaged, successful up line is always looking for somebody who’s willing to do work. Who’s willing to take action, and who’s willing to be coachable and move on what they’re being taught.
There’s nothing more frustrating to an up line or a coach than a down line who says they want it who then you. To invest the time to teach them the next step for them, and then they don’t take action on that next step that you taught them.
What an up line will do is eventually they’re going to stop trying to lead the horse to water, so to speak. Old saying, never try to teach a pig to sing. It wastes your time. It annoys the pig.
Get off your butt out there and take action.
If you want to hear my personal stories of the lessons I have taught and learned on my journey that hit the link below.
The above post was extracted from this LIVE session:
Today I want to talk about how to get good at this business, network marketing, and what to get good at first.
When I’m training people and I’m trying to help them with questions, objections and conversations that are part of the selling process or the recruiting process. They might say something like,
‘Oh my gosh. You’re just so good. You’re just so good at that.’
They say it like it’s something that they can’t do.
The first thing you have to understand is to get good at anything you need to practice, you need to do it. That’s the way you get good at something.
It’s not like I was born with the ability to carry these kinds of conversations. It was developed over time. It was developed by experience and by going out and embarrassing myself, to tell you the truth. It was developed by having awkward conversations and observing.
Most of it is in your thinking. Most of it is because you’re thinking too much about the outcome of your conversation and not enough about the conversation itself. You’re thinking too much about what you’re going to say next versus what they are saying and how you can properly respond in a human-like form.
So, the first thing in how to get good is simply doing it and practicing, and observing what went wrong or what didn’t feel right.
Find out where your skills are in your business. If this is what you want to do, find out where your skills are lacking or what causes you to hang up and then don’t do that thing. Replace it with something else that works better.
The first skill that you need to get good at in your network marketing business is conversation. Not recruiting, selling or closing. The first skill is to get good at conversation.
For a lot of folks, they get into a business like this and they might be great conversationalists. Then all of a sudden all of their conversations get super weird because they’re thinking about,
‘How do I sell this person? How do I close this person? How do I convince this person to become a part of what I’m doing or to buy my product?’
Consequently, you’re getting weird in your conversation.
You need to get good at your conversation in context and relax.
The second thing to get good at is directing a conversation. What do I mean by that? Well imagine you’re having a conversation and you find that this is somebody who might be appropriate for you to prospect, recruit or offer a product to. Whatever the case is, you need to
get good at directing the conversation.
Here’s the thing. You will generate a lot more interest and curiosity from people if it’s all their idea to want to know more about what you do. How you do that is by asking appropriate questions that raise curiosity.
The whole idea is for you to steer the conversation by asking questions to gain information from that person because you’re genuinely interested. You have to be genuinely interested in the responses so you can have a normal conversation. People can feel that from you. If they feel that you’re just asking the questions just so you can answer something, they’ll know that you’re steering the conversation just for the sake of it.
Every successful, interesting, compelling person that you’ve had the best conversations with, whether or not they sold you or prospected you, were steering that conversation that in such a way that it becomes interesting to you.
The easiest way for you to do that is, not by you pitching, but by you asking questions like,
‘What do you like to do in your spare time? What do you do for work? How long have you lived here?’
Those kinds of things. You’re raising questions that can start a conversation, to find a point of mutual interest.
Here’s a simple little question that I’ve talked about before about steering conversations and overcoming objections. That question is simply this,
‘Why do you say that?’
Get good at that one. You don’t want to sound like a broken record. You can’t say it a thousand times in conversation.
I say that all the time. Why? Because 90 percent of the time, the first thing that somebody says in response to a question or an objection they have is,
‘I don’t have time. That network marketing thing, that’s not for me. I’m not sure if I’d have the money to get started.’
A lot of people have got these canned little scripts of how to overcome a time objection or a money objection or whatever it is. That’s fine. It might even be an effective script or thing to say but it’s going to be way more effective if you know it’s applicable. It’s going to be way more effective if you know you’ve gotten to the root of the issue.
If somebody gives me some kind of pushback or question or concern, I totally get it, no problem. In saying this I’m disarming. I’m not trying to be controversial or conflicting or trying to push against them. No problem, I totally get it, but,
‘I’m curious. Why do you say that?’
Then let them expand on that concept.
Here’s a second point I want to address. I know some of you marketers out there, some of you turn key, sales funnel guys, are already throwing objections at me, but hang on a second. The only way you’re going to understand what’s going on in a person’s mind is by asking questions and being sincerely interested in the responses. The way to get good at that is by practicing.
It’s just that simple.
I’ve got years of caring conversations, of learning this stuff and building this kind of a business, being in business, being around people of all walks of life, being around people who are better than me at this, and being around people who are not. Now it’s natural.
It’s unconscious incompetence and conscious incompetence. Unconscious incompetence means you don’t know what you don’t know. Conscious incompetence is you know what you don’t know.
You become consciously competent to where you now know what to do but you have to concentrate on it to do it and to do it properly. Then you get to unconscious competence, where you don’t have to think about it. You do the right things and you can handle conversations. You can do the skill without even thinking about it. It’s a process to move through no matter what it is you want to learn how to do.
I just encourage you to practice. What happens with most network marketers is they spend all their time thinking about how weird situations are rather than just concentrating on the conversation. What I always tell my teammates is,
‘Look, before you even worry about trying to recruit people or sell people on what you’re doing, why don’t you just work on conversations? Why don’t you just set a target for getting involved in a certain number of conversations every day and seeing where those conversations can go?’
If they can get beyond talking about the weather and how crappy their job is or whatever, you can start talking about things that people are really interested in, finding out what those things are and carrying a conversation about that, you’ll be set apart from the vast majority of people and you’ll attract people to you.
You won’t have to try as hard to recruit and to sell if you get good at having people like you. It’s pretty simple. Again, don’t be emotionally attached to the outcomes of those conversations. It’s not you being in a popularity contest of having everybody like you. That’s not what I’m saying. But you need to get good at being a little bit relatable if you want to be able to be successful in sales, prospecting and recruiting.
There was something I wanted to get to, the marketing part of this. Some of you who are really focused on marketing and sales funnels and all that kind of stuff, are probably saying,
‘Well, Jay, you’re talking about on the street, cold market, old school prospecting and recruiting. I don’t have to do that. I just get leads coming to me that are already warm. They just sign up in my business so they become customers.’
My question to you is, how often does that actually happen? That you’ve never spoken to somebody, that they’ve gone through one of your sales funnels and you’ve gotten recruited into a network marketing opportunity?
I’m not saying that you sold them a product. I’m saying that you recruited them into a network marketing opportunity. This is what we’re talking about here.
How often does that actually happen where you haven’t even spoken to the person? How much performance do they actually do? How much do they actually do with the opportunity? Or are you just signing people up?
If you actually want to build a team and you want to have people engaged that are starting to get results, that are actually moving on, so that you have a culture of community and success, you’re going to have the conversation at some point.
I’m all for having processes to get people coming to you who are already warmed up to you, that want to talk to you, that want to learn more about what you’re doing. But at some point, there’s going to be a conversation.
If your funnels are so great that you’re able to recruit people without ever talking to them, well, that’s wonderful. If you really want to build some synergy and some momentum, and not just have a revolving door business that people get in, don’t get any results and leave, at some point there’s going to be a conversation. That’s my first point.
My second point is, I don’t know anybody who is good at writing copy, building sales funnels, producing sales videos, and who is not good at conversation and understanding how people think.
All of those skills of conversation go into marketing. They feed each other. They’re both good things.
Again, I go back to my original point. The number one first skill to get good at is creating conversations and being sincerely interested in what those people have to say, without being emotionally attached to the outcome of that conversation.
Whether they don’t like, or aren’t interested in your opportunity, you can’t control the results. The only thing you can control is your activity. By you doing the activity and proving your skills, you can influence the results. You can up your results but you ultimately can’t control them. If you’re emotionally attached and thinking, ‘this was a successful conversation, this was a failed conversation’, based upon whether or not they became a customer or a recruit, you’re missing the point. It’s not black and white.
A good conversation is whether they get involved with you or not, it’s is based on how you and that other person felt when that conversation was over. Did that person feel better about themselves, about their life, about everything, after they left the conversation? If they felt better or maybe they were even challenged in a positive way, whatever the case is, that’s great. If you had a conversation, you prospected somebody or you made an offer for a product and they weren’t interested, that person still walked away feeling good about you, even if they didn’t buy.
I’m not of the philosophy that if you make a sales conversation or a recruiting conversation and that person decides not to join you, that it’s hell, fire and brimstone. When I say not being emotionally attached to the outcome, I don’t mean that it gives you a license to be a jerk because you’ll gain a reputation of being a jerk.
If you plant a lot of positive seeds, you never know where that’s going to turn around.
The above post was extracted from this LIVE session:
In most cases personal branding and marketing can be a challenge, one of which you can wrack your brain over for hours and even days.
Recently I was fortunate to be a part of Ray and Jessica Higdon’s Personal Branding and Marketing Bootcamp. It was killer event that helped clarify a few things for me about where the direction of personal branding and marketing is heading.
Recording a video for your business can be nerve wrecking because we sometimes focus so much on what others will see that we lose focus on the bigger picture which is providing added value to your clients and proving to the world that you are worth their time as well as their money.
Even though this isn’t just about money, in essence your aim is to increase revenue – I mean, isn’t that what we all want? To see your clients grow? To grow yourself.
Remember clients want expert advice and if you can prove to be the ‘go-to’ person for that advice then your client base will surely grow and so will your annual revenue. Word travels fast.
But where would you start?
There are simpler things to focus on when recording a video or if you’re at that stage where you want to go live then using the tips I am about to give you can majorly improve your client attraction.
Start by simply introducing yourself. You start with a question that’s going to help your target audience, the prospect that you want to attract, and you answer that question, and then you wrap it up with some kind of a call to action.
“Hey, if this helped you, pass this video along or if this helped you, comment back. Let me know. I’d be happy to help you out.”
That’s the standard formula, but if you’ve never done this kind of thing before and you’re talking to your personal social media profile, it might feel a little weird to just start out of the gate that way. Does that make sense to you? I mean, does anybody else feel that way? So, I know, I did when I first started here, and Jessica shared some really great simple way to kind of start launching your social media efforts through video.
It’s a launch process.
It’s a series or a handful of videos that you’re doing, kind of setting the stage for where you’re going with your social Media. Okay, so it’s very, very simple. You shoot a video, and you can do this live or you can do it as a pre-recorded video that you upload later. Always remember if you are a newbie then – practice makes perfect. You don’t need to be a social butterfly in order to blow your audience away with your very first video – but it does help. Doing a couple of takes is OK, don’t feel pressured, take your time and just let the creativity flow.
Live video’s will get the reality is on Facebook and live video’s do tend to get more engagement. Here’s what you do though. You hop on there. You say, “Hi,” of course. You tell them what you want to do, about a struggle, or a challenge, or something you’re struggling with.
Don’t be nervous to say that you are nervous about doing this video, people enjoy honesty, when Jessica launched she spoke about how nervous she was and that she has a business and she knows she needs to do some things on video, and on social, to be able to help build her business.
Even though she was really nervous she announced that she was to run a campaign and shoot a couple of videos over the next seven days. She dubbed this her seven day challenge and invited her viewers to come along on this journey with her. She basically invited people to support her by announcing that this was in fact a struggle and that she could use all the support that people were willing to offer.
You’re not going to mention your product. You’re not going to mention your business. You’re not going to get into any of that. Because as soon as you do that, you’re going to turn people away.
You’re probably sitting there thinking, huh what? Isn’t this why we are doing this? And the answer is yes, this is exactly why we are doing this. It is an indirect campaign to get people to listen to what you have to say.
People see adverts all day, sometimes they just need something real that they can connect with. Maybe you’re on some kind of a weight loss challenge, or whatever the case is that you’re doing, or getting fit, or whatever the case is, you can invite people to that, and then start a video series about that journey, but you don’t want to wrap your video up right out of the gate with an, “Oh, yeah, by the way. Look at my product that I’m using.” Try a more out of the box approach.
Creating a form of ‘warmth’ makes people feel comfortable watching your videos, so in essence they want to see your videos and listen to what you have to say.
Like I said before people hear and see adverts all day long, they don’t want to waste through another advertisement. So, what you’ll want to do is be transparent. People want to see you be vulnerable and that’s the hard thing, but you have to sometimes.
The more vulnerable you are, the more that you’re open, the more that you’re honest, and transparent, and authentic, the more people are going to connect to you. They’re going to relate to you and they’re going to want to support that. Is everybody going to identify with you? Probably not, but you’ll find out who does, and then you can engage with those people, and carry those conversations off line. Pick up the phone, reach out to them, develop those relationships, and then share those videos that you’re recording, share them elsewhere.
You can share them in groups, you can share them in things that are appropriate, but you’re not making a pitch of any kind. So, what this does, is it’s allowing you the opportunity to steer your social media profile in a less of a standard, junky social media deal. It makes you less of a cliché.
By starting simply by saying, “Hey, come along with me,” you’re sharing some things that you’re going through or things that you’re learning without a pitch, without a mention of your product, without a mention of your company, and see who starts to connect with you.
You can start sharing that content to build more of a following, and gradually over time, you’ll move into a more standard format. Where it’s an introduction, address a specific problem or issue that speaks to that audience that you’re building, and then maybe give them a call to action. A soft call to action, to reach out to you, to contact you, to click on a button, or just reply and I’ll give you some free tips on XYZ, this video we just talked about.
Once you have painted a clear picture of who you are and that you’re not just a flimsy fly-by-night who just wants to smear off your product or service onto anyone who will listen, you can start adding a more vibrant approach and get clients/audience to interact with you.
A lean approach is to ask questions like, I hope that makes sense to you guys. If it does, here’s the call to action. This at least gives them the option to contact you, they feel like they freely have a choice. You can even prompt them to share your content by saying things like if this does help you and makes some sense, pass this on if you would, please. Don’t be pushy, be courteous. Share it with your teams or your friends. You can add in that you would appreciate that and that you’re sure they would, too.
It’s not as scary as someone saying, “Do it now”. We make this a lot scarier than it needs to be and if we take that step back, if we take that step back from being a marketer, for just a minute, and start the process of just sharing value and sharing a journey.
Without a pitch, without a connection to an offer, or anything like that. It creates a smoother transition for your current audience that are just Facebook friends on your personal profile, so they’re not weirded out.
There’s no shock value there, and you’ll start to see, as you do this consistently. Then what you’re saying becomes more valid, and they’re more likely to be interested in what you have to offer later on.
The above post was extracted from this LIVE session:
‘Am I really qualified to be talking about these things?’
‘Am I really qualified to be sharing information on entrepreneurship, business ownership, success, and tips on how to build a business?’
I hear these questions a lot and I even questioned myself at times when I was building my business and just getting started. So, you really want to know if you’re qualified? The reality is, you are and I’m going to tell you why.
Everything that you know, everything I know, everything that every guru knows… they learned from somebody else. There’s nothing new under the sun. Most people didn’t invent this stuff. There’s really very few ‘inventions’ when it comes to it.
As a matter fact, there isn’t any.
It doesn’t matter what company you’re in, or even what business you run, it takes all the same stuff. You share what you learn. It’s that simple. Don’t feel like you need to be an expert to be able to share, to be able to connect with an audience, or to be able to take people on a journey. You just take them on the journey.
The thing is though, you’re afraid of coming across as being “fake”. I get that. That’s the last thing you want to do.
Pretending to be something you’re not is about professing to have results that you just don’t have. It’s not about necessarily the results you have right now, it’s the path and the journey that you’re on.
The only thing more powerful than that is sharing what you do. First of all, you will connect with people a lot more when you’re actually doing something and you’re sharing that with people. But not only that, sharing will build your confidence, give you real world experience, and ultimately, you’ll create better content.
If you’re not actually taking action on what you’re learning, it’s not going to be nearly as powerful. This doesn’t mean that you are fake. And it doesn’t mean you’re a liar. You’re sharing what you’ve learned and what you know, and what you know from experience is far more powerful. Results will come later. Don’t forget that.
The result is not necessarily what qualifies you.
So remember, you are qualified – your experiences and your actions matter and sharing them will allow you to form powerful connections with others.
Ask people to join you on your journey whilst you learn, this will build real connections and relationships with people that are engaged by your audience.
Share your journey with your audience, they will not see it as a weakness. When you are 100% transparent and vulnerable you are much more authentic and your audience can resonate with that much more than they can with the person that knows it all!
Don’t make anything up or pretend to be something you are not, people will see right through it.
Be authentic share your real struggles, problems and how you are trying to overcome them.
Ask for their help or feedback as they may have had a similar problem, this is how relationships and trust are born.
The above post was extracted from this LIVE session:
We talked a lot a few months ago about recruiting on social media, and since then, I’ve gotten a ton of feedback from many of you sharing results and some additional questions. In this post, we’re going to cover it all, in detail… but most importantly, I want you guys to really wrap your heads around the mindset of recruiting on social media. Once you really understand this, you’ll be able to connect to limitless prospects 24/7, without a bunch of personal rejection or spending a lot of time with people who aren’t really interested in what you have to offer.
So, if you….
Then, this post is for you.
First, I want to bring you the fundamentals of how to properly recruit on social media in a way that lowers resistance and raises credibility and curiosity from your prospects.
What you have to understand about social media recruiting is that it is no different than face to face. The fundamental principles are no different. People seem to think that it’s a different animal, and it blows their mind when I tell them how simple this actually is. And just like in face-to-face prospecting, your first impression matters.
On social media, your personal profile is your “first impression.”
1. Get your profile set up so that you look professional.
What do I mean by that? Simply have a picture that has GOOD LIGHTING and is CLEARLY YOU. No pictures of your cat (or even your kids). In a profile picture, people want to see who YOU are.
2. Have a cover page image that is appealing and representative of the lifestyle you have, or a dream you have.
It could be a picture of you with your family and friends doing something fun. It could even be a shot of a beach. Something attractive that speaks to your vision and that speaks to who you are or who you want to become.
3. Take some time to flesh out your description.
Who you are. What you are doing. Where you are going. Don’t get pitchy in your description. Keep it simple and appealing.
I would recommend not using links, especially not ones to your company’s page or video. It’s a turn-off, not a turn-on.
If you want to learn more about getting your profile looking good, there’s a great social media recruiting training here that I recommend that not only covers this, but all the other aspects of social media prospecting and recruiting in much more depth than this post.
If you are not sure about your profile, go look at your leaders. Look at other people, who are killing it on social media, who have a great following and are providing value. You’ll see patterns in how their profiles look and are set up. Adapt them for you and your personality.
Believe it or not, I don’t have my company or my opportunity on anything. If you go to my personal page you are going to see the names of companies I OWN, not ones that I’m affiliated with. Now, you may not think you “own a company,” but if you’re a network marketing representative, you do. You might have a name for your own business, like ‘Your Name‘ Enterprises. That’s your company name.
The fundamental principle behind this is, YOU are NOT your network marketing company, and YOUR business is not your network marketing company.
Your business is YOU and the team of people you are growing! And if it’s only one of you right now, then fine. Guess what, every business starts with one person. Your business is you and your company is the facilitator, the supplier, and it provides the opportunity, the product, and the compensation plan, but it is not:
You do that! THAT is your business, and when you get that through your head, it becomes easier to understand why you don’t just pitch your company.
A practical reason for not mentioning your company name on social media is, people will prejudge you based on a company name, not on your content or character. There’s LOTS of reps in your company, and you don’t want the impression the last guy left on your friends to be the impression they associate with you.
If you are in a new company, well guess what, most new companies I see are blowing up social media with spam so much that your new company image is not going to last very long.
If you are in an old company, or any company that has a track record for any amount of time, it’s going to have the good, bad and the ugly on social media and the internet. This goes for any company, in any industry.
There’s no checks and balances on the internet. People can write anything, and not be held accountable to it.
It’s human nature to believe readings consistent with whatever the reader’s first inclination is. Most people struggle to keep a truly open mind. At the immediate thought of something, they have a yes or no feeling, a mind of openness or a mind of skepticism. There’s a lot of reasons for that, but whatever the feelings are, it just so happens by human nature that the first things people see that justify that feeling or confirm that feeling is what tend to gravitate toward. People look for evidence in what they feel and believe, not evidence that is necessarily true, or factual.
So, to ensure that I control the impression that people I come in contact have about me as much as possible, I promote MY brand, and you can too.
The best place to find people on social media, if we are talking cold market recruiting, is in places where your best candidates normally hang out. As you know, there’s Facebook Pages, Groups, or Leaders on any social media where people will congregate, comment, and make posts about all kinds of different topics. You want to pick a topic, group or page where your best candidate is most likely to hang out.
If we are talking about people who are open to a business or money-making idea, you could check out:
Any place where people are wanting to improve their lives, or are discussing topics related to your product or service. Think about your target market. If it’s health and wellness or weight loss, get creative about finding places where people are hanging out.
Don’t go into groups where a bunch of network marketers are blasting the page. You want to be in groups that are actively engaged, but have nothing to do with network marketing necessarily.
A few things to look for:
When you engage in the conversation by either a post that you start, or joining other people’s conversations, you will see specific individuals who have a common opinion on a matter with you, or interest, and you kind of “hit it off.”
At that point, you have choices:
Here’s what I recommend:
If you have a good conversation going, and you are connecting, like-minded, and in agreement with each other, go right ahead and add them as a friend.
In this scenario, that person will usually accept your friend request. Because you’ve taken the time to relate and connect with them and add value to the conversation that was already happening. (So make sure you’ve got a good profile, because, at this point, they will be checking that out.)
Then, I might send them a private message to continue the conversation:
“Hey, it was great talking about (xyz topic). I checked out your profile real quick and I noticed you are in (xyz) industry. How long you been doing that?”
So now you are continuing conversation, just like you would face-to-face.
Family, Occupation, Recreation, Message.
Talk about their family, talk about their work, or what they like to do for fun. Ask questions based on what you see on their profile, and you will see opportunities to ask if they are open to something new. It’s the same as you would do offline!
Think of social media like a party. If you walk into a party and the room is full of people, what do you typically see?
In that room, there are small groups of people who are usually engaged in conversation amongst themselves. What do you do if you are social and what to meet new people? Take the recruiting out of your head for a second and be a normal human being. If you want to meet new people and you want to be social, what do you do?
You are going to walk up into that group and you are going to smile, introduce yourself, and you are going to listen to the conversation and you are going to join in.
Facebook groups are just like a party. The small group conversation is in posts and comments. What’s cool about social media is that you don’t have to feel awkward about walking up to that circle.
Social media invites you, at any point, to engage in that conversation. To comment. To add your input.
However, in a social situation, sometimes if you just walk up to a random group and started talking into their conversation, they may wonder who the heck you are and it can be a little awkward. You don’t have to worry about it on social media! It’s totally normal.
Be a normal human being. Engage in conversation, and as that conversation goes, you will meet certain people in that circle who connect with you and be friendlier than other people with you. You might find out some things in common, and you might hang out with them through the rest of the party. At the end, you might tell them it was a pleasure meeting them and ask for an exchange of numbers to be able to get together at another time.
I would never recruit right there at the party. What would I do?
I would go back home, call them up a day or two later and maybe ask to get some coffee later. I’d let them know that I have a few things I would like bounce off them that might benefit both of us. (One of the million different prospecting approaches… Whatever’s most comfortable for you.)
When you take it to private message, it’s similar to taking it into a phone call. It’s where you can get more specific in conversation and make your offer.
In conclusion, just remember a few simple ideas about recruiting on social media:
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Recruiting on social media is a resource and a skill that not enough networkers are taking advantage of. Worse yet, most of the people that are using social media to build their businesses are doing so in a completely wrong, unprofessional, and unsustainable way that is not good for their business, relationships or the industry as a whole. And it’s not their fault. Unfortunately, many upline leaders teach their downlines to engage in these short-term practices that not only destroy their credibility, but also alienates the bulk of their social media following.
Like everyone who starts anything new, there are skills to develop if you want to be a professional. So let’s talk about how to move from amateur to professional when it comes to recruiting on social media.
Method #1: Cut-And-Paste Messages and Comments
Ever gotten (or sent) a message like this?
“Hey have you heard of ‘x,y,z,’ company? It’s the hottest thing in ‘x,y,z’ industry. People who get in at the ground floor are making all kinds of ‘blah, blah, blah’ money. Check out my link at ‘www.ImASpammer.com’ for more information.”
… or something to that effect?
You don’t see as much of this these days because of changes in policies on social platforms preventing spam like this, but there are plenty of folks still doing it.
They are sending that kind of crap out randomly, without any real upfront conversation or building of rapport, to complete strangers.
When I get this kind of message, do you now what the person on the other end is thinking?
They just want you to go away…
What most of the people are doing when you send that stuff out is block you.
And guess what Facebook is going to do if they see enough people blocking you?
Ban you. (Maybe you already experienced that.)
But here’s the kicker: The only people that click on that are people that are pretty desperate or some sort of -tire kicker’-‘opportunity seeker’ who is not going to be a good asset to your team in the first place. Nobody relates to that kind of messaging, especially not the type of leaders you want in your business.
Method #2: The Timeline Bomber
This approach involves posting things on your timeline, such as information or testimonials about your company product, or invitations to join your team.
Now, I have nothing against an occasional promotion for a product, or a testimonial, or even a “Having a great time with my team…” kind of post, with a picture of you with your gang having fun. But, it must be in moderation, or it’s going to have the opposite effect from what you’re going for.
Posting these types of things too much on your timeline really removes all curiosity, and raises resistance.
Everyone knows what you are up to.
Everyone knows you are fishing.
You are going to get some response, sure, but once you get that little bit of response, you probably aren’t going to get any more by just posting more.
It’s not going to last, and you have just completely annihilated any chances of those other people, who might have been open if they had been talked with and conversed with.
People are going to get really sick of seeing your promotional updates. That is not what they are going on Facebook for. They are going on Facebook to see what their friends and family are doing, not see your plug for your business and product. They might even drop you as a friend.
What pros do is connect with targeted, specific individuals who have been predetermined to be potentially good candidates.
When they connect with them they start a conversation, not a pitch.
Now, I know that probably sounds that it is going to be really hard and it’s going to take time and effort.
Yes, it’s going to take time and effort!
But, if you do it the right way, and you have an effective system in place for how you are operating, you can filter and funnel through who the best candidates are, and still reach a tremendous amount of numbers with consistent effort. And while this business is partially a numbers game, it’s not just about how many numbers you can smash through. It’s WHO you’re contacting and how well you CONNECT with those individuals that produces results.
You want to use a strategy that helps you find leaders. People who are ready to take action. People who truly want to make a difference. You don’t want tire kickers, opportunity junkies, or people who aren’t ready to take some action to improve themselves and their situation.
You are going to locate where those leaders are, and you are going to see them commenting on messages or posts in people’s pages. Places like Tony Robbins’ page, for example. The people who hang out there are entrepreneurs who want to move forward in life. Hungry, positive, energetic people.
You can look at the posts on one of those pages, and you can see who is commenting on them and what those comments are. The person who’s comments are positive and engaging, reply to them! Agree with them! Be normal! This is what people do on social media, so engage normally in the platform, but in a deliberate, targeted method to create conversations and relationships with good potential prospects.
One you have a bit of rapport going, then you can friend them, or send them a message. I usually start by asking them a question… maybe related to the chat we were already having, or about their current work, etc.
My first message usually includes these elements:
Start a conversation. Let the conversation go back and forth.
Then, if there is an appropriate opportunity to ask them if they keep their options open, you can do so, without being emotionally attached to the outcome, and without your message coming off as a random pitch, but rather a personal invitation. Big difference.
Prospecting is a conversation, just like presenting is a conversation.
If you are sending out a bunch of random, impersonal messages, it isn’t going to work for you.
This post is based on the video below. Subscribe on YouTube!
Let me start with a simple statement: EVERYONE has a brand.
What you say, what you do, what you stand for, how you present yourself and your ideas, how you look, what clothes you wear… it all goes into an image that others associate with you.
Now, don’t freak out… it’s really not that scary, and it’s certainly nothing new. But, you may not have thought of how others see you as a “brand” before.
The idea of “personal branding” isn’t exactly a new one either, but it’s taken on a spotlight in recent years, and for good reason. And social media has a lot to do with it.
With social media, you leave a trail. A clear pattern of thoughts, behaviors, messages and imagery that form a picture of who you are to anyone checking out your timeline. That trail are the breadcrumbs that make up the heart of your social media branding.
Interestingly, millennials seem to “get” this, because they’re all over social media on a constant basis. My 14 year old daughter clearly understands branding; her messages and posts bear a consistent theme… she’s an encourager, a gymnast, an achiever, and her posts reflect that. She doesn’t care about politics, or go on rants about issues at school. She’s true to her message.
But, I see a lot of us who are ‘Generation X’ers or ‘Baby Boomers’ who don’t quite get it. So many of them all over the place… posting all kinds of random “shares,” cat videos, and generally complaining about the world around us, and then wondering why people aren’t interested in talking with them about their product or opportunity.
Or maybe, they’ve joined an opportunity and now all of a sudden, 3 times a day (in between the cat video and the Candy Crush update) they’re posting product testimonials and posts “looking for 3 people to take to the next level.”
Yeah…. your friends know what you’re up to. And they don’t want any.
So, if you’re wanting to get more engagement, more reach, connect with more people on social media, expand your ring of influence and, of course, your prospects…
Here’s 5 tips to get you started:
I mean your profile picture and cover photos. Use a good looking picture of YOU…. not your kids, or dog, your sports team, or whatever. If you were going for a job interview, would you look like you do in your profile picture? I’m not saying you should put on a suit and go for the boring “Linked In” photo, but put up something where people can clearly see it’s you, and SMILE.
For your cover photo, you can have your family, or a pic of something cool you did or a place you visited. Bright colors are good. Just make sure again, it’s clear and attractive. If you’re going to use a photo with people, make sure their heads aren’t cut off. (It amazes me how many times I see that.)
Don’t be afraid to be yourself. Remember, you are not going to attract everybody. That’s a simple fact. You’re going to turn some people off. You’re going to have some people make negative comments. You’re going to have some people who don’t agree with you.
But these are all good signs!
If you are putting out content that ‘stirs the pot’ a little bit, you’re going to find fans who DO agree with you, and they are going to be passionate about what you have to say.
Be truthful… be honest… and be transparent. This is the most attractive thing you can do for people.
This is closely related to point #2, but here we’re talking about not just “saying something”, but what you’re saying. What’s your message? What’s important to you? If you’re not willing to have the guts to stand for something, your content will get glossed over and nobody is going to pay attention to it. If you aren’t willing to stand for something, why should anybody take the time to follow you?
This isn’t necessarily about controversy, but just by having the guts to put yourself out there, you become am authority and leadership figure to others who aren’t.
What good is it to build a big fan base if you are not going to speak them? I see so much focus in ‘getting more followers,’ and ‘getting more friends,’ but if you aren’t connecting to them with the content you are putting out and sharing your message then what difference does it make? Yeah…. zero.
Every. Single. Day.
Be consistent and be on top of it by making at least a couple posts per day of some kind of content and value that is something that speaks to what you stand for. Volume of content does matter, and will greatly improve the rate at which your following will grow. It also shows those who are checking out your profile that you’re serious and an influencer.
You have to be not only consistent in the amount of content you put out, but consistent in your message. Are you all over the place, or are you consistent in what you stand for?
Stay with it. There will be months and months you may only have a little bit of interaction…
A couple likes.
A few comments.
Maybe then you’ll start getting a couple shares.
Over time, you’ll start to see more engagement, and a fan base growing…
If you’re not sure what do do, look at anybody who has a big following on social media. What are they doing?
That is what creates momentum on social media!
The above post is loosely transcribed from this LIVE video:
Want to know how to prospect online so you can reach new recruits and customers from home? I guarantee you this will help you learn how to build your business from home.
I got a message from Andrea the other day. Andrea, like so many network marketers, started her business so she could make some money from home, on her own schedule. She’s excited about her product and her opportunity, and she’s shared her offer with her friends and family.
And guess what? They weren’t interested.
She’s a full-time stay-at-home mom, and doesn’t have a lot of time to be out-and-about prospecting new recruits for her business.
So now what?
In this video, I shared with Andrea a key mindset shift about who a qualified prospect actually is that most network marketers learn the hard way, if they ever learn it. I also shared two major strategies to prospect online that I use in my business right now, today.
Want to learn more about how to prospect online?
Would you like to know how to create a Facebook page that attracts people to you who are interested in your product or opportunity in BOTH warm and cold markets?
The video below explains how I found a simple way to do just that, almost by accident.
The reason this worked is because I employed the concepts of attraction marketing to my personal Facebook page. Check it out these simple Facebook prospecting tips to see how in just a few minutes you can set up a page, and start putting up content that attracts people in and out of your network to you that are interested in starting their own business and excited to talk to you.
Most people pursue Facebook prospecting the exact opposite way from what works.
The bottom line is: They spam.
…and sometimes, you might find a rep or customer or two that way…
But, how many relationships have you burned in the process?
There’s a better way…
Don’t spam. Provide content that attracts the kind of people you want to attract. If you want to attract people who are interested in starting a business, share content that is appealing to and would help those people.
Don’t talk about what your product or opportunity is… talk about what it does. This may surprise you, but people don’t care how excited you are about your opportunity. They only care about how it can benefit them.
The old saying is, “People don’t care how much you know until they know how much you care.” Everyone’s heard that… but we so often forget it once we go online and start marketing. Filter everything you post through that thought, and you’ll be well on your way to becoming effective in your Facebook prospecting.