Cold Market Prospecting or Attraction Marketing: Skills You’ll Need Either Way

One of the first things you’ll probably find when seeking out network marketing training is the concept of attraction marketing.  At first, it might seem to you that learning this kind of marketing is going to make your business run on “auto-pilot,” and you’ll be able to build your business without having to do cold market prospecting… ever.

Like this guy… just strap a rocket onto your butt and all will be well… ;-)

attraction marketing

Of course, that’s nonsense.

One of the biggest attraction marketing secrets:  You still need to develop skill with people.

If you haven’t seen my post about the differences between cold market prospecting and online marketing, I’d recommend you check that out now.

Once you have that basic understanding, the next thing you’ll want to wrap your head around is that attraction marketing only works if you’re attractive to others, meaning that you have something of value to offer in the form of knowledge, information, experience… and, perhaps most importantly… a compelling delivery of that information that relates to your audience.

The brutal truth (bad news) is:  If you suck offline, you’re probably going to suck online too.

Network Marketing is a people business, period.  Develop the skills!

The good news is:  Getting attraction marketing training and implementing the strategies will help you develop a strong, confident, entertaining delivery of your message.

And that’s the #1 skill set you need if you want to attract people to your opportunity.  You’ll find yourself cold market prospecting whether you realize it or not… You won’t be able to help it!  Because if you can attract people to you online, you can do it offline.

Either way, the base principles of attraction are the same.

Learn them, practice them, commit to getting better.  Then go forth, and be awesome.

Cold Market Prospecting or Attraction Marketing: Skills You Need To Do Either

About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.