Cold Market Prospecting Vs. Passive Marketing

Understanding the difference between prospecting and marketing is essential if you’re ever going to get good at doing either.

Prospecting is you going out there trying to find somebody, you putting yourself out there, one at a time, trying to find someone interested in your product or opportunity. This is what 99% of networkers do exclusively.

Even when most network marketers THINK they’re “marketing,” they’re really still prospecting.

Marketing is building awareness while you sleep. It’s putting value out into the marketplace. It’s putting YouTube videos out, and blog posts, and periscopes, or whatever it is that you’re doing to serve people that would be interested in what you do and what you offer.

Through providing that value and having all those lines in the water attracts people who will engage with you.   They may be looking for a new company, or have never been involved in network marketing, but are just checking it out and they have come across your content that is relatable and honest.

You have to be authentic and transparent so people see that and say, ‘This is somebody I think I can see myself working with.’ ‘This is somebody who seems to know what they are doing,’ or ‘This is somebody that I think I kind of like, and maybe I should talk to them…’

…and it happens all the time.

Put up videos about specific topics —

For example, watch what I do:   YouTube videos and Facebook pages.  Currently, those are my two biggest outlets.  But you can use ANY platform… Instagram, Periscope, Twitter, Snapchat… you name it.  Study the platforms and choose the one that feels right to you, and where your idea prospect is most likely to be engaged.

Important Note:  I’m still learning every single day.

One thing with marketing is that it changes so much and so fast, that you’re always learning.  If you ever think you “have it,” you’re in trouble because the very next week your strategy may need to adjust.

However, there’s one cardinal rule that stays consistent:  VALUE.

Tell your story.

Share your message (not your pitch).

Share what you’re learning.

Share your wins.

And yes, share when you’ve FAILED.  That’s part of your story too.

Network Marketing Training: Active Prospecting Vs Passive Marketing


About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.