How To Approach Your Co-Workers About Your Product Or Opportunity

 

Sometimes, networkers are a bit nervous about approaching people at work about their product or opportunity.  And frankly, I get it.  Not all workplaces are “network marketing friendly,” so it makes sense to think twice before dive-bombing into the workplace.  If you want to reach out to people at work, here’s a few tips to help you get the best results, while preserving  your workplace relationships… (and maybe your job!)

Let me say this first:  If you’re in a job that your will not “allow” you to participate in a side project, to create an additional income for yourself for retirement or whatever your personal goals are, you need to get the hell out of there as quickly as possible.  Seriously.  That’s a toxic, controlling environment that in no way has your best interests at heart.  But you probably already knew that.

However, in most cases, it’s not the fact that you want to diversify your income that an employer might have a problem with.  Sometimes, it’s the network marketing profession itself.   If you think about it from the perspective of the employer, you’re distracting, and diverting, and taking their employees into another opportunity.  And while you and I know that what you learn through a network marketing opportunity will actually help you and your teammates perform better at your job, the employer may not see that.  From your boss’s perspective, they might just see a bunch of mutineers, talking about the day when they can quit their job.

If I was your boss, and that was the attitude you were spreading among my employees, I might fire you, too.

So here’s Tip #1 for recruiting or selling in the workplace:

1. Don’t Be A Mutineer

This seems like common sense, but when you talk to anyone about your business, talk about it in terms of an “extra income” or a “side project.”   NEVER talk about how you want to replace your job. Or quit.  Or get out of the “rat race.”   Them’s fightin’ words to your employer, and can get you in a lot of hot water.

Think about it:  No boss would have a problem if you, in your time off, were managing your personal investments for your retirement, or if you have a rental properties, or if you are into basketweaving and sell them online, or whatever.  What can get you into trouble is trying to recruit the people in the work place with an attitude of negativity toward the job you’re all employed at.  If the message is “let’s get out of here,” you might get your wish sooner than you expected.

2.  Know The Chemistry At Your Workplace

Know what they expect of you.  Know what’s going on.  Know the people that you’re talking to.  This is similar to what I talked about in this post on prospect differentiation.  You can’t treat everybody the same, and you can’t just go and spam all your co-workers with your message about your company.  You have to be a little selective and intelligent about who you talk to, and who’s likely to be the the most supportive of you, and who has the best relationship with you.

Typically, I recommend you go to the leader first.  Go to the leader in that organization, or the person you have the best relationship with who’s highest on the “totem pole.”  Who is the social leader, as well as the corporate leader there?   Share with them what you’re doing, but as always, don’t be attached to the outcome whether they buy or participate or not.  But go to them first, because if you go from the bottom up, and the leader doesn’t understand what you’re doing and what your intent is, they might see you as a mutineer, and you may never have a chance to explain.

3.  Use A Product Approach

This is the safest approach in the workplace, and you’ll still recruit people this way too.  A simple approach I recommend is something like this:

 “Hey, I started a small business in the side, probably not a fit for you, but I think you might like the product. If you’d be interested in trying the it out, I’d love to have you try it, and get your opinion on it for a case study. Let me know what you think of it.”

You’ve heard me talk about this kind of approach before. It think a product approach is a very, very safe approach in the work place because you’re not trying to recruit the other employees.

I’ll say it again… That’s where bosses get pissed: when you’re trying to recruit other employees. You got to be very careful about that.

So, if you’re not sure how your employer will react to your side business, a product approach a lot safer than going with an opportunity approach.

 

Hope that helps!  There’s a few extra details on this subject in this video:

Network Marketing Training: Recruiting In The Workplace

 

About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.