How to Recruit Sharp Influential People

How to Recruit the Sharpest, Most Influential People

We all want to recruit the sharpest, most influential, successful individuals with great attitudes and huge circles of influence.

Let me give you a tip because this is where a lot of people mess up. When I recruit the sharpest people on my team I don’t use a ‘shotgun’ approach. When I find somebody or meet somebody I think is a sharp and potentially great candidate, this is what I do. Regardless of them being a business owner or having a large influential circle, I treat them professionally and with respect.

I develop the relationship first and foremost

Here’s a recent example:

I go to a tailor at a men’s clothing store. It’s owned by a young guy in his late 20s. He bought the business from his father who was originally an immigrant from Lebanon. He is a young business owner, second generation, with a huge circle of influence and drives a different car to work every time I’ve been there. He’s a super sharp guy and I get along with him.

Did I identify him as a sharp prospect the first time I visited his store? Did I feel he could have been a great candidate? Yup. Sure did!

But here’s what a lot of networkers will do. They’ll see this great prospect and they’ll dive right in for the kill. They’ll dive right in with…

‘It’s great meeting you.’ or,

‘Appreciate you doing business.’ or,

‘You’ve been taking great care of me.’ or,

‘You’ve got a great shop here.’ or,

And then, the pitch:  

‘Do you keep your options open for doing anything else on the side?’

Could I have done that? Sure. Could I have done that if I never have a chance to see this guy again? Sure. But do my chances go way up if I wait and be patient and build a relationship? Of course they do.

The chances of that person being open and talking to you goes way up. Think about this. A person like that who is sharp, ambitious, a business owner, and who sees lots of people every day – do you think they’ve been prospected 1,000 times before? Sure they have.

If you want to differentiate yourself, don’t be like everybody else who just dives right in.

I liked his store. I liked his service. I liked him. Since the summer when I first visited this store and met this fellow, I’ve gone back there three or four times. He helped me out, did some tailoring work for me. I’ve gone back there and in the process, I developed a relationship. I had conversations.

Some people call this a dating process, which sounds a little weird, but that’s kind of what it is. You’re getting to know this person. You’re not just meeting the girl and saying, ‘Nice meeting you, want to get married?’ That’s super weird. Take the time if you have somebody who you think is a great candidate, who you have an opportunity to see again. Put yourself in a position to be around them again.

I didn’t just go and buy clothes from the guy because I was wanting to prospect him. I needed the stuff and I liked his store, but I knew where to find him. I knew I could go back to him and I waited until the relationship was to the point that we were friendly enough where he was telling me about the kind of businesses he has and what he was doing from an investment standpoint. We were sharing ideas. He was telling me about his dream to have a man cave with about six different great cars in it, hanging out with his buddies watching a football game. That sounds pretty cool and that’s one of his goals.

Don’t judge, that’s what he wants.

That was a prime time. I asked him if he was open to anything else on the side. He knew a little bit about my business but didn’t really know what I did. Didn’t even know it was network marketing really. When I asked him, I asked him a pretty standard line. He said, ‘You know it’s funny, I’ve had people send me messages like that. I’ve had people send me messages on Facebook and stuff like that just out of the blue. I didn’t know these people and I’ve never really paid any attention to it but…’ here’s the clincher’ ‘…I know you, I trust you. I’d like to sit down and see what you’re doing.’

There’s the message. It doesn’t mean we don’t talk numbers or that we don’t prospect people when we meet them if we’re unlikely to see them again.

But guys, if you have a sharp prospect, a super sharp prospect, and you have a reason or a legitimate purpose to see that person again, make a point of it. Do business with that person. Engage with that person. Develop a relationship and a friendship with that person and set yourself apart from the hundreds of other people that have probably tried to recruit that guy or gal, because you’ve taken the time to establish credibility with them. Big, big difference.

Understand something, most of your prospects, your sharp prospects, they don’t have any problem with network marketing, they don’t have any problem with their company. Their problem is that 99% of the people who have tried to recruit them are lower than them on the socio-economic scale, are not sharp, have not developed skills and haven’t taken the time to develop a relationship with them.

Do you understand?

You don’t have to be a top earner, you don’t have to make more money than they do. That’s not the point. When they at least have a professional respect for you, they’re going to listen to you a lot more and they’re going to be a lot more open, not just to your business but to you.

My prospect’s point was, ‘I’ve seen those kinds of things before. I haven’t had any interest, but I know you. I trust you. I like you. I want to sit down with you and see what you’re doing and maybe we can partner up.’

It’s all about relationships, trust and respect.


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About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.