How To Find More Prospects For Network Marketing

“Where can I find more people to talk to?”    “Where can I find more prospects?”

That is really the biggest question on most network marketers’ minds.

However, “Where can I find more people to talk to?” isn’t the real question, because there’s people all around us.  Let’s face it, between just going through our day, the people we come in contact with, social media, all these things, there are tons of opportunities to talk to people.

What people are really asking is, “Where do I find people who are already ready to get in my deal?”   They’re looking for somebody who is totally receptive and they want to know that before they ever take a step.

See, the thing is…

You don’t find prospects.  You filter for prospects.

You don’t go out find your perfect prospect handed up on a silver platter for you.  No matter how “sharp” somebody looks or sounds, you don’t know if they’re a prospect.  They’re just a suspect, and you have to filter them through to find out if they’re actually open and looking right now.

The way you filter is just by asking if they’re open.  It’s as simple as that.  Your mission should be to check for interest, not to close the deal.

Obviously there’s lots of different ways you can do that.  One of my favorites is: “Hey, do you ever keep your options open for additional income sources or making extra money outside, over and above what you’re already doing, if it didn’t interfere with what you’ve already got going on?”  Or, “Would you be open to a side project if it didn’t interfere with what you were already doing?”

There’s a lot of different ways to say it, but the bottom line is, what you’re asking is:  “Are you looking? Are you open?”  You say that in a way that’s comfortable for you.

Then, you have to not be emotionally attached to the outcome.  I say that over and over and over, and lots of trainers say that, but you cannot be emotionally attached.

The only thing you should be emotionally attached to is taking action.

Here’s a little story to help you understand what I mean here:

ketchup-waitressIf you go to a restaurant and you order a hamburger, and the waitress comes over and says, “Would you like ketchup?” and you say, “No, thank you,” she doesn’t go in the back of the restaurant, start crying, and say to herself, “Oh no!  They don’t want ketchup. I’m doing a horrible job!  I’m not finding any people that want ketchup!”

The reality is, she didn’t care whether you wanted ketchup or not.  She’s not emotionally attached to that.  Her job is not to convince you that you should be looking for ketchup.  Her job is simply to ask if you’re open to having ketchup on your hamburger.  And it’s no different with you and your business.

So, do you get it?  People are everywhere.  So just start engaging with them, start conversations, and see where it goes without an emotional attachment or expectation of the outcome of the conversation.

Now, if you’re ready to start having some conversations, you should be aware that there’s two areas your “suspect” must be open to before they become a real “prospect.”

#1:  Are they open for an opportunity or a change in the first place?

Of course, a ton of people are, or at least they say they are until they realize there’s work involved, but let’s face it, there are plenty of people who are looking for opportunities to own a home business, to start a business, to make extra money, to have the things, the benefits that your business provides.

#2:  Are they open to talking to you about it?

That’s the reality that some people won’t talk to you about it if they don’t like you.  There is a skill here, and that skill is not a super-difficult one, but there is a skill and there’s a reason that some people get a little bit better results than others do.

Now, the far and away biggest reason why some people get more results than other people do is because they just simply talk to more people. They say less to more people and they check for openness with more people. If you’re not taking action, the second part of finding out if they’re open to talking to you about it is a moot point, it doesn’t matter. You have to take the action first, because this is where the practice comes in.

3 Keys To Successful Prospecting

The skill part of checking for openness that will improve the possibility that a person is open to talking to you comes down to really three things:

1. Know your lines and be comfortable with them.

What your approach is, whatever it is. “Do you keep your options open for additional income sources?”  Whatever the line is that you like to use to open that door, be comfortable with the line, be relaxed with it, and make sure it’s comfortable for you.

That’s huge, because a lot of people use a script that they’re not comfortable with, that’s not their words. It doesn’t feel like them.  It can become you if you use it over time, but it’s better to find something that you’re just comfortable with.

2. Be comfortable with yourself.

You have to relax and relate. In other words, be able to make friends. If you suck at making friends, I get it, that’s okay.  But, that’s a skill you’re going to have to learn, because obviously no one’s going to want to hear about your opportunity or be interested in talking to you if they don’t kind of like you to begin with.  You need to learn to be comfortable with yourself.  Confidence is the big attractor.  If you can be comfortable with yourself and be confident, relax, and relate to that person, ask them questions about themselves, talk more about them than you talk about you, these are all basic people skills things.  It’s all about people skills.

3. Connect your approach to the individual.

Whatever your line is, “Do you keep your options open?” I like to connect my question to that individual, taking the time to have a conversation and make friends or notice something about them. Ask yourself, what is the reason I would be inviting them into my opportunity?  What is it about them that would make me interested in having them on my team?

It could be as simple as, “You seem pretty sharp.”   “You’re really well-dressed.”   “Hey, you’re an engineer?  Hey, that’s great. I’m working with a group of people and some of them are engineers as well.”  Whatever the case is, have some reason you’re connecting that individual to the opportunity.

Otherwise, it just feels like it just pops up out of nowhere, and they’re looking at you like a deer in headlights. It makes more sense to people if there’s something about them, a skill or a personality trait that you’ve noticed about them that would make you think of them as a business professional, as an owner of a business that you would want to invite them into what you’re doing. That makes it more natural.

Now, I don’t want you to freak out and worry too much about the skills side.  You talked to 20 people this week and no one’s open?  That doesn’t necessarily mean that you’re doing it wrong.  Most networkers stop checking for openness after they get a string of “no”s because they assume they stink at it and they’re afraid to keep going, because basically, they’re embarrassed. They’re afraid of rejection and they’re embarrassed.  It’s like anything else. If you get picked last for dodge ball, you don’t want to play dodge ball anymore.

Well, guess what?  Even if you’re a bit awkward with it at first, you’re not going to get better by not doing it. Just like anything else, it takes practice.  You work on your people skills, you work on getting comfortable with your lines, and you work on connecting to the individual, and that will improve your chances, if that person’s open in the first place, that they’ll be open to talking to you about it.


The above article is a transcript of the video below.  If this has helped you, please like and share!

How To Find More Prospects For Network Marketing


About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.