5 Social Media Branding Tips For Network Marketers

Let me start with a simple statement:  EVERYONE has a brand.

What you say, what you do, what you stand for, how you present yourself and your ideas, how you look, what clothes you wear… it all goes into an image that others associate with you.

Now, don’t freak out… it’s really not that scary, and it’s certainly nothing new.  But, you may not have thought of how others see you as a “brand” before.

The idea of “personal branding” isn’t exactly a new one either, but it’s taken on a spotlight in recent years, and for good reason.  And social media has a lot to do with it.

With social media, you leave a trail.  A clear pattern of thoughts, behaviors, messages and imagery that form a picture of who you are to anyone checking out your timeline.  That trail are the breadcrumbs that make up the heart of your social media branding.

Interestingly, millennials seem to “get” this, because they’re all over social media on a constant basis.  My 14 year old daughter clearly understands branding; her messages and posts bear a consistent theme… she’s an encourager, a gymnast, an achiever, and her posts reflect that.   She doesn’t care about politics, or go on rants about issues at school.   She’s true to her message.

But, I see a lot of us who are ‘Generation X’ers or ‘Baby Boomers’ who don’t quite get it.  So many of them all over the place… posting all kinds of random “shares,” cat videos, and generally complaining about the world around us, and then wondering why people aren’t interested in talking with them about their product or opportunity.

Or maybe, they’ve joined an opportunity and now all of a sudden, 3 times a day (in between the cat video and the Candy Crush update) they’re posting product testimonials and posts “looking for 3 people to take to the next level.”

Yeah…. your friends know what you’re up to.  And they don’t want any.

So, if you’re wanting to get more engagement, more reach, connect with more people on social media, expand your ring of influence and, of course, your prospects…

Here’s 5 tips to get you started:

1. Clean Up Your Image

I mean your profile picture and cover photos.  Use a good looking picture of YOU…. not your kids, or dog, your sports team, or whatever.  If you were going for a job interview, would you look like you do in your profile picture?  I’m not saying you should put on a suit and go for the boring “Linked In” photo, but put up something where people can clearly see it’s you, and SMILE.

For your cover photo, you can have your family, or a pic of something cool you did or a place you visited.  Bright colors are good.  Just make sure again, it’s clear and attractive.  If you’re going to use a photo with people, make sure their heads aren’t cut off.  (It amazes me how many times I see that.)

2. Don’t Be Afraid To Put Yourself Out There

Don’t be afraid to be yourself.  Remember, you are not going to attract everybody.  That’s a simple fact.  You’re going to turn some people off.  You’re going to have some people make negative comments. You’re going to have some people who don’t agree with you.

But these are all good signs!

If you are putting out content that ‘stirs the pot’ a little bit, you’re going to find fans who DO agree with you, and they are going to be passionate about what you have to say.

Be truthful… be honest… and be transparent.  This is the most attractive thing you can do for people.

3. Stand For Something

This is closely related to point #2, but here we’re talking about not just “saying something”, but what you’re saying.  What’s your message?  What’s important to you?  If you’re not willing to have the guts to stand for something, your content will get glossed over and nobody is going to pay attention to it.  If you aren’t willing to stand for something, why should anybody take the time to follow you?

This isn’t necessarily about controversy, but just by having the guts to put yourself out there, you become am authority and leadership figure to others who aren’t.

4. Size Matters Not.

What good is it to build a big fan base if you are not going to speak them? I see so much focus in ‘getting more followers,’ and ‘getting more friends,’ but if you aren’t connecting to them with the content you are putting out and sharing your message then what difference does it make?   Yeah…. zero.

5. Consistency

Every. Single. Day.

Be consistent and be on top of it by making at least a couple posts per day of some kind of content and value that is something that speaks to what you stand for.  Volume of content does matter, and will greatly improve the rate at which your following will grow.  It also shows those who are checking out your profile that you’re serious and an influencer.

You have to be not only consistent in the amount of content you put out, but consistent in your message.  Are you all over the place, or are you consistent in what you stand for?

It will take time to grow…

Stay with it. There will be months and months you may only have a little bit of interaction…

A couple likes.

A few comments.

Maybe then you’ll start getting a couple shares.

Over time, you’ll start to see more engagement, and a fan base growing…

Look to the Professionals

If you’re not sure what do do, look at anybody who has a big following on social media. What are they doing?

  • They are constantly and consistently posting a couple times a day
  • They are willing to put themselves out there on what they believe and think
  • They are transparent and not afraid to make mistakes
  • They are not afraid to say things that people might not agree with

That is what creates momentum on social media!


 

The above post is loosely transcribed from this LIVE video:

Social Media Branding Tips For Network Marketers

For more LIVE videos like this, Follow on Facebook.

About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.