SOCIAL MEDIA RECRUITING: What Pros Do That Amateurs Don’t.

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Recruiting on social media is a resource and a skill that not enough networkers are taking advantage of.  Worse yet, most of the people that are using social media to build their businesses are doing so in a completely wrong, unprofessional, and unsustainable way that is not good for their business, relationships or the industry as a whole.  And it’s not their fault.  Unfortunately, many upline leaders teach their downlines to engage in these short-term practices that not only destroy their credibility, but also alienates the bulk of their social media following.

Like everyone who starts anything new, there are skills to develop if you want to be a professional.  So let’s talk about how to move from amateur to professional when it comes to recruiting on social media.

What “Amateurs” Do:

Method #1:  Cut-And-Paste Messages and Comments

Ever gotten (or sent) a message like this?

“Hey have you heard of ‘x,y,z,’ company? It’s the hottest thing in ‘x,y,z’ industry. People who get in at the ground floor are making all kinds of ‘blah, blah, blah’ money. Check out my link at ‘www.ImASpammer.com’ for more information.”

… or something to that effect?

You don’t see as much of this these days because of changes in policies on social platforms preventing spam like this, but there are plenty of folks still doing it.

They are sending that kind of crap out randomly, without any real upfront conversation or building of rapport, to complete strangers.

When I get this kind of message, do you now what the person on the other end is thinking?

They just want you to go away…

What most of the people are doing when you send that stuff out is block you.

And guess what Facebook is going to do if they see enough people blocking you?

Ban you.  (Maybe you already experienced that.)

But here’s the kicker:  The only people that click on that are people that are pretty desperate or some sort of -tire kicker’-‘opportunity seeker’ who is not going to be a good asset to your team in the first place.   Nobody relates to that kind of messaging, especially not the type of leaders you want in your business.

Method #2:  The Timeline Bomber

This approach involves posting things on your timeline, such as information or testimonials about your company product, or invitations to join your team.

Now, I have nothing against an occasional promotion for a product, or a testimonial, or even a “Having a great time with my team…” kind of post, with a picture of you with your gang having fun.  But, it must be in moderation, or it’s going to have the opposite effect from what you’re going for.

Posting these types of things too much on your timeline really removes all curiosity, and raises resistance.

Everyone knows what you are up to.

Everyone knows you are fishing.

You are going to get some response, sure, but once you get that little bit of response, you probably aren’t going to get any more by just posting more.

It’s not going to last, and you have just completely annihilated any chances of those other people, who might have been open if they had been talked with and conversed with.

People are going to get really sick of seeing your promotional updates. That is not what they are going on Facebook for. They are going on Facebook to see what their friends and family are doing, not see your plug for your business and product. They might even drop you as a friend.

What Professionals Do:

What pros do is connect with targeted, specific individuals who have been predetermined to be potentially good candidates.

When they connect with them they start a conversation, not a pitch. 

Now, I know that probably sounds that it is going to be really hard and it’s going to take time and effort.

Yes, it’s going to take time and effort!

But, if you do it the right way, and you have an effective system in place for how you are operating, you can filter and funnel through who the best candidates are, and still reach a tremendous amount of numbers with consistent effort.  And while this business is partially a numbers game, it’s not just about how many numbers you can smash through.  It’s WHO you’re contacting and how well you CONNECT with those individuals that produces results.

Remember, you are looking for a handful of leaders.  You don’t need a boatload of losers!

You want to use a strategy that helps you find leaders.  People who are ready to take action.   People who truly want to make a difference.  You don’t want tire kickers, opportunity junkies, or people who aren’t ready to take some action to improve themselves and their situation.

You are going to locate where those leaders are, and you are going to see them commenting on messages or posts in people’s pages.  Places like Tony Robbins’ page, for example. The people who hang out there are entrepreneurs who want to move forward in life. Hungry, positive, energetic people.

You can look at the posts on one of those pages, and you can see who is commenting on them and what those comments are.  The person who’s comments are positive and engaging, reply to them! Agree with them! Be normal! This is what people do on social media, so engage normally in the platform, but in a deliberate, targeted method to create conversations and relationships with good potential prospects.

One you have a bit of rapport going, then you can friend them, or send them a message.   I usually start by asking them a question… maybe related to the chat we were already having, or about their current work, etc.

My first message usually includes these elements:

  • Say their name.   “Hi John!  Glad to connect with you…”
  • Make a positive comment.  “Really though you were on the money with the comments you made on Tony Robbins’ page.  Appreciate you chiming in!”
  • Ask them a question.  “I noticed in your profile you’re in accounting?  How long have you been involved in that career?  I’m sure you love it!”

Start a conversation. Let the conversation go back and forth.

Then, if there is an appropriate opportunity to ask them if they keep their options open, you can do so, without being emotionally attached to the outcome, and without your message coming off as a random pitch, but rather a personal invitation.  Big difference.

Prospecting is a conversation, just like presenting is a conversation.

If you are sending out a bunch of random, impersonal messages, it isn’t going to work for you.


This post is based on the video below.  Subscribe on YouTube!

SOCIAL MEDIA RECRUITING – What Pros Do That Amateurs Don’t

About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.