The Opportunity Formula

Today I’m going to share with you a very simple formula that really every business (not just network marketing) is based on.

It’s funny, because this was actually shared with me by a person who was trying to convince me that their network marketing opportunity didn’t fall into this formula, so that was why they were better, and blah, blah, blah, blah, blah….

Anyway, the reality is this formula is what creates opportunity for anyone.  This is it:


It’s very, very simple. If we understand that every single product, every single thing that we purchase, that we bring into our lives, that we exchange money for, follows this formula.

Problem + Solution = Opportunity

Now, you can replace the word “problem” with the word “desire,” and I think maybe that’s what that fellow that was sharing this with me was trying to say.  But, it’s the same formula.  Somebody wants something, either a pain they want to eliminate, or an inconvenience they’d like to eliminate, or a desire they like to fulfill.  You provide the solution for that and that creates the opportunity,

Now what does this really mean for you?

The Opportunity Formula

For too many people, their mind is 100% on opportunity, and how great their opportunity is, and how excited they are about their opportunity, and how much money they’re going to make.  The problem is you’ll never get to the part where you get what you want, if you’re not focused on their problem and the appropriate solution you can offer.  When you’re talking to people, when you’re engaging with people, your opportunity or the benefits of your product should be the last thing from your mind if you want to succeed in any business, including network marketing.

The person who is the best problem solver… The person who does the best job of connecting someone with a desire to the solution that fulfills that desire, will see the most opportunity and reward.

Your product and your company follows this formula, but also your opportunity in your company follows this formula. That’s why it is possible to recruit people by leading with the opportunity and not with a product. You have a choice, that’s why you can recruit either way.  If you lead with the product, then you’re focusing on problem plus solution equals opportunity, or desire plus solution equals opportunity. What does the product do, and how does the product solve a pain or fulfill a desire?

If you want to lead with the opportunity, the problem or desire that you’re fulfilling is the fact that the person doesn’t make enough money, doesn’t have enough time, is relationship poor, doesn’t have any retirement, has no residual income… all of those great things that our opportunity can fulfill and help solve, right?

Either way you’re following the same formula, so my point is to keep this in your mind and keep your focus on solving others’ problems and helping them fulfill their desires.  What that will do is help you keep your focus on the person that you’re talking to, what they want, and what they need.  Then you’ll be able to create the opportunity.  On the other hand, if you’re focused on your opportunity and on all the great things that you want, you won’t be able to have your mind and ears open to understand what that persons real desire, pain, or problem.  So, you won’t have the opportunity to effectively help them because you won’t understand what problem it is you can solve for that person.

Stay focused on solving problems.  I’ll say it again:  The person who’s the best problem solver, the person who’s the best job of fulfilling desires of an individual is the person who’s going to have the best opportunity and make the most money.  Be a servant, be a problem solver, connect your product, or your opportunity with those individuals, and you’ll create a great business.

About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.