Truth Bomb – If You Don’t Know What To Do Next…

what to do in network marketing

I’m going to come to you with a little bit of ‘tough love’ if you will.  Here’s a bit of truth that you may or may not be ready for.

Some people may not like what I’m about to say, but I have to tell you this, because there’s a lot of ‘gurus’ out there that are preying on this emotion that a lot of people in network marketing have…

There’s a lot of folks I come across, even in my own team sometimes, that are using the excuse of, “I don’t know what to do next,” or “my upline’s not helping me,” to justify their lack of action.

Sometimes I can get it. Sometimes there’s truth to it: There’s politics, or there’s people playing favorites on teams, or there’s backroom conversations where they’re not telling everybody everything.

Unfortunately, that does happen in this industry, just like everywhere else.

However, there are also times where I share with a team member a very specific, detailed explanation of their next step or action item, and they just refuse to do it.

Here’s the thing, if they don’t take action on that item, the next step or the next strategy that I would be teaching them may be irrelevant!

I’m not trying to keep secrets from anybody, but why should I invest a bunch of time, effort, and energy to teach an advanced lead generation strategy, an advanced networking strategy, or an advanced marketing strategy (that takes even more of their time, effort, and energy than what I just taught them) when they are not taking action on the first strategy.

It’s not because I don’t love them and it’s not because I don’t want to help them, but I don’t want to waste either of our time.

At some point, you have to ask  yourself,  “Are you taking action on what you know?”  I’m not saying necessarily getting massive results, but at least putting the effort in.  And if you’re not putting the effort in on the action item that you’ve been given or taught, then that particular coach may or may not be excited about continuing to teach you more and more…. because you’re not doing it.

It would be like being on a sports team yet you’re not willing to run the laps. Maybe you’re not willing to show up for practices, but you’re expecting the coach to put you in the starting position for the game.  Obviously, that’s not going to happen.

You first have to show the commitment to learning your chops.

Sometimes a coach or a person in your upline has to make a decision of, “Who do I invest my time, effort, and energy teaching the advanced stuff?  Do I do that with the person who’s already shown the willingness and the commitment to do the work on the basics, or do I do that with somebody who hasn’t.”

Now, I’m not saying that’s always fair and right. I don’t always do that on my team because there are personalities: There are some people who just are terrified to cold market prospect.  So… Okay, let’s figure out how we can use social media to prospect and recruit, or maybe somebody who is really a ‘tech-head,’ I can maybe teach them some basics about online marketing.

But often, it’s not the strategy that’s “not working”… it’s the person that’s not doing the work.

And even more often…

It’s fear of rejection or engagement that is causing the road block.

Picking up the phone. Having a conversation with a human being.

Many times, people want to be taught how to do online marketing to build their business out of weakness… out of fear of rejection.  I understand… really… but ultimately…

You’re not going to build your network marketing business strictly with online marketing.

At some point, at some point within your sales funnel, there’s going to be a conversation. There’s going to be a human touch, and if you’re scared to death of that…

No matter how fancy you’re sales funnel is, you’re not going to build a team, because a team is about people and it’s about relationships.

It’s not just about throwing people in the business.

So if you want to build a great team, you got to learn to become a leader, and the first place to cut your chops in becoming a great leader is doing the basics.

Hope this makes sense to you. It may be a tough pill to swallow, but it’s the truth and you deserve it.

The above post is loosely transcribed from this video:

(TRUTH BOMB!) If You Don't Know What To Do Next In Network Marketing

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About the Author Jason

Jason is a 3rd generation network marketer and founder of Network Marketing Accelerator. He and his family are collaboratively responsible for generating a multiple 7-figure income in their network marketing businesses. A coach and mentor to hundreds of successful business owners across multiple verticals, Jason is also a co-founder of OuterBox Solutions, a premier eCommerce Web Design firm.